Illustration of people around the words "content creation" at Farsidedev SEO
Illustration of people around the words "content creation" at Farsidedev SEO

The Importance of Creating a New Web Page: How to Choose and Research Keywords

Raymond Jenkins
 | Published: 
January 12, 2022
 | Category: 

A new page on your website is essential for generating traffic and making money. But, how do you know when it's time to create a new web page? How can you research keywords that are relevant to your business? And, what should the content focus be about? These are all excellent questions! In this article, we will discuss why creating a new webpage is so important. We'll also show you the steps for choosing and researching keywords that will work best with your company. Finally, we'll give some tips on content creation to help ensure the success of this endeavor!

When it comes to online marketing, content is key. A website with a wealth of high-quality information is more likely to rank higher in search engine results pages (SERPs) than one that has sparse or no content. In order to make the most of your website and attract potential customers, you need to create new web pages on a regular basis. This will help improve your site's ranking while also providing valuable information for your audience.

How do you determine when it's time to add a new page?

If you're not sure, here are some signs that your website could use an update:

How can you research keywords that are relevant to your business?

When it comes time to choose which keywords you want to be included on the page, remember this rule of thumb: one keyword per page! This makes it easier for Google and other search engines to organize all of your content into appropriate categories while also making it more convenient for visitors browsing through different posts on your site. For example, let's say that you run a blog about healthy eating habits called Nutritionista. A page on your site about the best foods to eat during pregnancy might be more successful if you use keywords like "best prenatal vitamins," rather than just using one word, such as "prenatal."

How can content creators decide which keywords to use?

The first step is making a list of all relevant terms related to your business. Topics should also be included but remember not every keyword needs to relate directly back to your blog or website! For example, Nutritionista could write an article about organic gardening and how it relates back to healthy lifestyles (and what makes them better). It's okay for there not to be any direct connection between topics because Google wants its users to find high-quality information that they're looking for--not just advertisements.

Once you have your list of keywords, start researching which ones are the most popular and how often they're used on search engines like Google. You can use tools such as Google Trends or Answer The Public to help with this! Using these resources will give you an idea of what people generally type into their search bars when looking for content related to yours. For example, if Nutritionista's blog is about healthy lifestyles and eating habits, you can see that phrases like "best foods to eat" are more popular than something specific about prenatal vitamins.

How long should the content be?

The content on your new webpage should be around 400-500 words. This will help you reach a minimum length requirement for Google and other search engines while also giving the page enough substance to keep users engaged! Try not to write too much or too little--it's better in this case to err on the side of caution and add more than less information.

How can you add creative high-quality content?

There are several things that you could do in order to ensure your webpages stand out from the rest: - Use photos, videos, infographics, etc., whenever possible (not all websites allow multimedia) - Make sure there is plenty of white space so pages aren't crammed with text - Utilize keywords by using them in the title, description and in a natural way throughout your content - Make it easy for visitors to find information by using headings, bullet points or numbering

What else should you do when creating web pages?

In addition to making sure that any new pages are keyword-focused with high-quality content, there's one more thing you could add: internal links. This is an update often overlooked but it can really help out your SEO efforts! Internal linking helps direct users from other articles on your site so they don't get lost while also helping search engines figure out which topics go together. For example, Nutritionista might put "healthy recipes" as a link at the bottom of their page about prenatal vitamins so people who want different types of healthy meal ideas can explore more on the site.


Webpages and content are important for SEO because it helps search engines organize your site, make information easier to find for users, and more likely to show up in the "top results" on a page. How do you choose keywords? You can use tools like Google Trends or Answer The Public as resources but remember that they should be relevant! Don't forget about internal linking when creating web pages too--it will help both visitors and search engine crawlers figure out which topics go together.

If you want to know more about how to improve your website's SEO, feel free to contact us at (817) 402-4151 or reach out on our website at FarsideDev-Contact! We can help you set up a plan and put it into action!