Website Content Creation - 7 Tips for Adding High Quality Content to your Website
Do you struggle with adding new content to your website? Well here are 7 quick content ideas you can use today.
If you have a website, then you should be adding content on a regular basis. This not only gives a user more information about your services or products, but it gives search engines more information as well. The search engines index all this information to determine if something on your website matches a user's query.
Most websites have what I like to call "the basic 5". A home page, About page, Services page, Contact page, and a blog or news page. This is a great start, but if you are in an industry with a lot of competition, it's just not enough. You need to set yourself apart with new content.
1. Be detailed in your services.
Each of your services should have its own page. This gives you the opportunity to be specific in what you offer. Be sure to breakdown the options available and how it can benefit the customer. If you are a B2B business, break down the services through the different industries you serve. You may even want to create a page for each industry you serve.
2. Create quality blog postings.
Blogs go beyond just talking about something in your business for a few paragraphs. This is your chance to be detailed on something about your industry, product, or service. Talk about the latest new widget and how it will revolutionize the market. Detail the benefits of service and give a case study on how it helped a recent client. Write a series on the latest industry news. Basically, a blog can give you a ton of possibilities for fresh content.
3. Add a Frequently Asked Questions, or FAQ, section to your website.
What are some of the most frequently asked questions that you hear from your customers? List common questions and answers you get from them, so that it's easier for everyone! And it is great for SEO as well.
4. Create short videos.
Instead of writing articles about topics, make videos and put them on your website. Many people are visual learners, and a video will help them better understand you services. You can also create demonstration videos about how a product is used. Smart phones today have great cameras for video and there are a lot of options for free editing software.
5. Use content provided by the manufacturer.
You should use manufacturer websites to your advantage! While you shouldn't plagiarize their content (Google will penalize you for it), paraphrase and put a spin on it. Use graphics from the sites as long as they link back, which helps SEO too.
6. Create a page with company news.
Your business is doing great things, so let the world know about it! Update your website with recent news like new products and staff changes.
7. Add a photo gallery.
To make your website more engaging to visitors, you can add a photo gallery. This is like adding a portfolio of work that shows what you’re capable of and how they could benefit from hiring you!
Remember, keeping your content fresh and up-to-date is very important. Not just for search engines, but to provide your customers and prospective customers with the best information you can.