Graphics of on-page SEO tips including keywords, titles, and descriptions
Graphics of on-page SEO tips including keywords, titles, and descriptions

7 On-Page SEO Factors That Influence Rankings: How to Improve Your Website

Raymond Jenkins
 | Published: 
December 28, 2021
 | Category: 

Search engine optimization has grown in importance because it can be the difference between ranking on page 1 of Google or on page 10. Many people don't realize how much on-page search optimization matters, but it is one of the most important aspects of search engine rankings. In this article, we will cover 7 on-page SEO factors that influence rankings and provide you with tips on how to improve your website's on-page SEO.

What is On-Pag SEO?

On-page SEO is the practice of optimizing on your website's on-page elements to improve search engine rankings. On-page SEO focuses on improving each element on a webpage such as titles, descriptions and page content itself.

Why On-Page SEO Is Important?

On-page SEO is important because search engines use on-page elements to determine what your website page is about. If you optimize these on-page elements, you can increase the likelihood that your webpage shows in relevant searches.

There are several on-page ranking factors but they all have one common goal - to help search engine crawlers better understand the topic of your website page.

The Seven On-Page SEO Factors to Consider:

There are many on-page ranking factors that you can consider when optimizing your website, but we have narrowed it down to the eight most important ones.  These eight on-page SEO factors are:

1. Optimize your Title Tag  

The title tag is the most important on-page ranking factor. The title tag is the text that appears in the search engine results as the link to your website. It is also the first thing people see when they land on your webpage.

The title tag should be 50-60 characters long and include your main keyword or phrase. You should also include your business name or website URL at the end of the title tag.

2. Create a compelling meta description

A meta description is the on-page content that appears below your title tag in search engine results. The goal of a meta description is to convince people to click on your website link by describing what they will see if they do. A good meta description should be between 150 and 160 characters long, use keywords naturally (no over-optimization), and include an enticing call-to to action.

3. Use keywords in headings

Headings on your page are important because they tell search engines what the main topics on your webpage are. You should use H-tags on all of your web pages and include at least one keyword or phrase in each heading tag.

The H-tags on your webpage should also be in order from most important to least important as determined by search engines.

4. Add descriptive content to your website

One of the most important on-page ranking factors is your website's content. The more descriptive and keyword-rich your content is, the better it will rank in search engine results pages. You should aim for at least 500 words of content on each page and include your main keywords or phrases a few times throughout the text.

You can also add descriptive content to your webpage by including images and videos on the page. The more informative your website is, the better it will rank in search engine results pages.

5. Use appropriate keywords in the URL and ALT tags for images on your site

Search engines also use the keywords in your website's URL and ALT tags to determine what your webpage is about. You should make sure that your main keyword or phrase is included in both of these elements on all of your web pages.

URLs should be short, easy to remember, and include your main keyword or phrase. ALT tags should be brief, keyword-rich, and descriptive.

6. Optimize your images to improve page load speed

People on the internet are impatient and if it takes too long for your webpage to load, they will most likely leave.

You can help improve page load speed by optimizing your images on each web page. You should use an image optimization tool on all of your pictures so that file sizes are smaller without sacrificing quality. Search engines also prefer optimized images on your webpage because they load faster.

7. Make sure you have an XML Sitemap to submit to search engines

An XML sitemap is a file that contains a list of all the URLs on your website. This file helps search engines better understand the structure and content of your website.

You can create an XML sitemap for your website using Google's free XML sitemap generator. Once you have created the sitemap, you should submit it to Google and Bing so that search engines can find your webpage.


Conclusion paragraph: SEO is one of the most important factors in determining how your website ranks on search engine results pages. There are many factors that can affect your rankings including, but not limited to, keywords used throughout your site and how up-to-date you keep this content. By following our tips below you’ll be well on your way to increasing visibility for your website and improving traffic flow. With FarsideDev by your side, there’s no need to worry about getting lost in the sea of other websites fighting for top billing! Give us a call today at (817) 402-4151 or click here to request more information online!