5 Tips for Better Designing Your Website's User Experience
Did you know that the average user spends only 15 seconds on a website?
Think about it. You only have 15 seconds to get their attention and keep them on your site. So, how do you it?
When users come to your website, you want them to have a great experience from the start. User experience refers to several things, such as how a user uses your site, how they feel about it, and how easy it is to use, or navigate.
With website design, you can use content, images, video and other media to get an emotional response from a user. And you channel that experience into a call-to-action that creates a lead, purchase, or whatever outcome you want to achieve. If the design of the site does not provide a good experience for the user, they will not stay on your site.
It's important to understand that user experience, or UX, can have a direct effect on the conversion rate of your website. The look and functionality of your website can impact how interested a buyer may be in your products or services.
So, how do we create a good UX design?
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Create a Pleasing Website Design
Create a design that is pleasing to the eye. Use fonts that work well together and are easy to read. Use a color palette that is complimentary. The fonts and colors should have good contrast and you should think about adding white space to separate the content. Also, make sure the font is sized properly for users to easily read it.
A Clear Call-to-Action
Have a clear call-to-action. Every page needs to have something for the user get more from you or your business. It may be a "buy now" button, or an easy to find link to your contact page. Do you want them to subscribe to your blog? Then have an easy-to-find subscription form. When a user make a decision to buy, they don't want spend a lot of time looking all over your website for a button or phone number.
Make Content Easy to Scan
Make sure your website can be scanned quickly. Many users are looking for specific information. Put your most important information first and use good, easy-to-read headings and sub-headings. As the users quickly skims through your page, they can easily identify what they are looking for and pause to read more of the content.
Design Your Website for Mobile
Don't forget that nearly 60% of all searches are done on mobile devices now. Thank means a website needs a good mobile design as well. The same rules apply, but you need to think about how much information is needed to get the customer to act. On a mobile device, the user is likely to be looking quickly for specific information, so you need to ensure the most important information is displayed first.